Frequently Asked Questions

Organisation Overview

What is Imaginate?

Imaginate is the national organisation in Scotland which develops, presents and celebrates professional theatre and dance for children and young people. Imaginate believes that all children have the right to experience inspiring theatre and dance regardless of their background, circumstances, access needs or location. Imaginate’s work falls into three strands.

  • The Edinburgh International Children’s Festival: an annual celebration of exceptional theatre and dance for young audiences, attracting over 18,000 people each year. 
  • A year-round schools programme to inspire children and teachers through live performance, including participatory projects led by artists, as well as Theatre in Schools Scotland, a national touring programme delivered in partnership with the National Theatre of Scotland.
  • A programme to support the creative development of artists and freelancers involved in the young audiences sector, through a range of events, residencies, workshops, mentoring, professional development programmes and international projects.

What is the Edinburgh International Children's Festival?

The Children’s Festival presents exceptional theatre and dance performances for children and young people aged 0-15 yrs with performances that are deeply engaging, innovative and inspiring. The nine-day festival attracts a loyal audience of 18,000 schools, families and industry delegates from approx. 30 countries, and opens with a Family Day of free pop-up performances and arts activities at the National Museum of Scotland.

The excellent programming, curated by a Festival Director who travels the world to select the best shows, ensures children are watching work that is high-quality, relevant, reflects their identities and stories or inspires and expands their world.

Renowned journalist and theatre critic Joyce McMillan said in The Scotsman “If you want a glorious weekend of thoughtful fun in Edinburgh, then there’s no better way to spend it than revelling in the range and creativity of what is one of the world’s premiere children’s theatre festivals.”

Where is Imaginate based and what area does it serve?

Imaginate is based in Edinburgh (30B Grindlay Street, EH3 9AX) and although the Edinburgh International Children’s Festival is presented in Edinburgh, the Festival on Tour takes some of the productions to venues across Scotland in the lead up to the Festival. Imaginate also has a global reputation for presenting exceptional international works and fostering collaborations and attracts artists and programmers from over 30 countries to the Festival.

Imaginate serves the whole of Scotland through year-round projects supporting artists to create work for young audiences and inspiring schools with creative projects and performances. This includes co-producing Theatre in Schools Scotland, which presents exciting performances in schools all over Scotland.

Is Imaginate a charity or commercial organisation?

Imaginate is a charity (Charity No. SC016437) and relies on grants, ticket income and donations to deliver its programmes.

What impact does Imaginate have on its audiences and stakeholders?

The impact of watching and talking about theatre and dance can be deep and lasting for children. Live performances stretch their imaginations, help develop empathy, broaden their horizons and provide a safe space to think about complex ideas.

Reducing barriers
Imaginate ensures that children from all backgrounds can experience high-quality performances, so that socio-economic factors, location or disability don't prevent any child from accessing inspiring theatre and dance.  For example, the Festival Accessibility Programme and Imaginate’s work in schools enable more children from disadvantaged backgrounds to benefit from theatre and dance experiences. This is especially important as research shows that watching and talking about theatre and dance can be one of the tools in closing the educational attainment gap between children from low-income households and those from wealthier backgrounds, and in improving children’s mental health.

In a climate of increasing social division, performances can help children to broaden their horizons.
High-quality theatre and dance can offer a window into other cultures, voices, stories and ways of seeing the world. The productions that Imaginate presents and supports provide compellingly told stories designed to challenge and inspire young minds. Productions dealing with complex themes – like climate change, gender identity, loss or family breakdown – can offer a gateway for children into reflecting on these topics in a safe, accessible way. Imaginate also supports artists from under-represented backgrounds to make work for children, thus increasing the diversity perspectives that children see onstage.

Creativity is a vital skill in today’s job market
Creativity, imagination and emotional intelligence are key skills for today’s fast-evolving job market. Imaginate provides opportunities for children to imagine a different world, and helps them develop skills such as creative problem solving, thinking outside conventional boundaries and collaborative approaches that will be essential as they develop and make their marks on the world.

Artists need support to create inspiring performances
Scotland has developed an international reputation for making high-quality theatre and dance for young audiences, but this reputation is not secure. By supporting artists at all levels of their careers, and by targeting opportunities for those under-represented in the young audiences sector, Imaginate helps more artists from more diverse backgrounds to make innovative theatre and dance for children. As the national organisation which champions young audiences, Imaginate also plays a central role in advocating for the importance of funding the arts for children and young people.

The Festival

When does the Edinburgh International Children's Festival take place?

The Children’s Festival takes place over nine days at the end of May every year. It is a separate festival from the other well-known summer festivals happening in Edinburgh in August.

What kind of performances are featured at the Festival?

The programme usually consists of 14-15 productions for children and young people by renowned international and Scottish performing companies, presented in 9-10 venues across Edinburgh. Audiences can expect a jam-packed programme of theatre, dance, circus, music, puppetry and storytelling with a focus on visually striking performances with high production value.

What age groups does the Festival cater to?

The Edinburgh International Children’s Festival present works for children aged 0 to 15 years old, but many of the shows will appeal to both children and adults. From intimate sensory experiences for babies to more complex plays for teenagers, to family pleasers for all ages, there is something for everyone. With an emphasis on innovative visual productions, the international programme goes beyond expectations of children’s work, inspiring and delighting both the young and young-at-heart.

How many people attend the Festival?

The Festival’s audience is between 15,000 to 18,000 annually, including a free Family Day, a delegate programme and the Festival on Tour.

How can I book tickets for the Festival?

The Festival launches its programme at the end of March (around the 23-25 March). From that day, audiences can buy tickets in several ways:

Ticket prices

  • Adult or Child (as part of family): £10 per ticket
  • Adult without children, or delegates: £12
  • Concession (disabled, unemployed, youth groups): £8
  • School pupils: £6
  • There is a £1.50 booking fee per transaction

Is the Festival accessible for children with disabilities?

The Festival is for people from all backgrounds and abilities, and Imaginate strives to make everyone's experience as enjoyable and comfortable as possible. Children with additional support needs can attend any performances but some shows are more suitable than others for those with complex needs. There are also some more specifically relaxed performances flagged in the programme. Relaxed performances are for anyone who would benefit from a more relaxed theatre environment - they’ll be able to leave and re-enter the space when they like, there will be a dedicated quiet space available in the venue and the Front of House team will be on hand to help. 

What is Festival on Tour?

In order to broaden the reach and access of the Children’s Festival, one or two of the Festival’s productions (usually Imaginate’s annual commissions) will tour across Scotland for 2-3 weeks prior to being performed at the Festival.

Can schools bring groups to the Festival?

Schools are a key audience for Imaginate and are the cornerstone of its commitment to engaging with children from a range of socio-economic backgrounds. Schools represent about 45% of the overall Festival audience. Teachers can book their groups from the beginning of January by contacting Imaginate at schools@imaginate.org.uk, and the schools coordinator will help them select shows and provide all the support they need to enjoy their visit. The Festival also provides up to 100% bus subsidy to facilitate access.

How to perform at the Festival?

Edinburgh International Children’s Festival is a curated festival, and there is no official application process; shows are selected and invited once they have been seen by the Festival Director. The Festival’s preferred method of sourcing work is to see it live in the first instance but as this is not always possible, video links might be a more appropriate access option.

If you are interested in pitching a production for Festival programming, email the Festival Director with details of your work and links to any online information about your production and your company. All submissions will receive a response. Please keep in mind that the programme is curated about 18 – 24 months in advance and that the Festival focuses on work for children aged 0-15 years.

For Artists

What is Imaginate's creative development programme?

Imaginate’s Creative Development programme provides support for a range of artists based in Scotland and helps create a vibrant sector of people creating performances for young audiences – artists who are skilled, dare to experiment, have strong networks and are visible nationally and internationally. The year-round programme of events, residencies, workshops, mentoring, professional development opportunities and international projects, is designed to help nurture artists and foster the creation of quality performances for young audiences.

As an artist, how can I connect with Imaginate?

There are different ways to connect with Imaginate if you are an artist or creative practitioner interested in or making performance for young audiences and you are based in Scotland.

  • Attend one of Imaginate’s events - see current events here
  • Attend shows or delegate events at the Children’s Festival
  • Contact the Creative Development Director if you would like to discuss a specific project or idea
  • Apply to one of the opportunities available for artists - see more information below and check the website

What support and opportunities does Imaginate offer to artists?

Imaginate provides artists with a range of support and opportunities listed below. Current opportunities and events and details of how to take part are advertised on Imaginate’s website.

Developing new work
There are three main projects that focus on the development of new performance ideas for young audiences including Launchpad (funding for early career artists to develop a new scratch idea), Accelerator (funding for artists to develop a new work in progress) and Imaginate At residencies (partnership residencies offering funding and space for an artist to work on an idea for a week).

Performance Opportunities
Imaginate curates a year-round programme of events to enable artists to share their performance ideas with peers and industry colleagues. These include Scratch nights (for very early ideas), Ideas Exchange (for works-in-progress performances), and works-in-progress and rehearsed readings in the delegate programme of the Edinburgh International Children’s Festival.

Seeing Work
To ensure artists are inspired by exciting and relevant theatre and dance for young audiences, Imaginate provides funding (Go & See Fund) for artists to go and see shows they think can help influence and inspire their next project.

Workshops
Imaginate offers a year-round programme of workshops and masterclasses open to those who are involved in making work for young audiences. Workshops are delivered by experts in their field (previous workshops have been led by artists such as kabinet k, Kopergietery and Punchdrunk), while others may be hosted by artists performing at the Festival.

Hot Desk
There is a free desk space to work in the Imaginate office (30b Grindlay St, Edinburgh), open for people working in the young audiences sector – makers, performers, designers, technicians, producers, programmers. You will get access to a desk and a socket to plug your laptop, free tea and coffee as well as access to a kitchen, free wifi and free access to a printer and scanner. The hot desk must be booked in advance by emailing info@imaginate.org.uk.

Networking
Imaginate contributes to the development of a vibrant young audience sector and helps connect all those who work in theatre and dance for young people with a year-round programme of networking opportunities and social events including Meet the programmers, Speed Networking and Evening Socials.

Who is eligible for artist support programmes?

Imaginate is keen to work with artists and creative practitioners based in Scotland who are interested in, or are already, developing work for young audiences, whether they are students, established artists or at the beginning of their career.

How can artists apply to work with Imaginate?

Opportunities and events are advertised on Imaginate’s website and social media platforms. Most are open to all artists and creative practitioners living in Scotland. Smaller opportunities and events will just require an email response (or booking through a link for events) while others will require a more in-depth application form. All details on how to apply for each application is included on the opportunity page.

What types of projects does Imaginate commission or support through its Creative Development programme?

Imaginate is looking for ideas from people who are passionate about children and young people and believe they deserve access to high quality, exciting theatre and dance performances – performance ideas that centre children and who they are, with artistic ideas rather than educational aims. The Creative Development programme (and the Festival) tend to support artists who explore different ideas, stories and styles that are relevant to and reflective of children in our society. There is a particular interest in supporting artists, ideas and audiences that are currently under-represented in the young audiences sector in Scotland, including performances that are led by disabled, global majority or working-class artists, and shows for under-served audiences such as disabled children.

As well as those who specialise in young audiences, Imaginate is interested in hearing from artists who haven’t made work for children before but who find them artistically interesting as audiences or collaborators.

For Schools

What programmes does Imaginate offer for schools?

Schools can engage with Imaginate in different ways through the year:

  • Attend a performance at the Edinburgh International Children’s Festival in late May – bookings open in January.
  • Attend one of the Festival on Tour performances which tours targeted areas of Scotland each year in May.
  • Book a performance to come into school as part of Theatre in Schools Scotland (TiSS).
  • Make use of Imaginate’s free digital learning resource onTAP which has lots of activities to facilitate discussions with children before and after seeing a show.
  • Join Imaginate’s Teachers Club, a project to encourage teachers to see more live performances, develop critical thinking skills, become more confident in discussing performance and in turn, inspire pupils to do the same (for teachers based in Edinburgh/Lothians)
  • Imaginate currently runs Creative Encounters, a long-term project in North Edinburgh working with Forthview Primary exploring what it means to put children's rights at the heart of the creative process. 

What is Theatre in Schools Scotland (TiSS)?

Theatre in Schools Scotland is a partnership between National Theatre of Scotland and Imaginate, bringing some of Scotland’s best productions for young audiences to schools across the country. The programme, informed by teachers, features Scottish performing companies and artists specialising in theatre and dance for young people. Productions are designed specifically with schools in mind and are available throughout Scotland.

Theatre in Schools Scotland is unique in that:

  • Its programme is selected from some of the best Scottish performing companies specialising in theatre and dance for children and young people.
  • It reaches every local authority in Scotland.
  • It raises the quality of theatre and dance performances shown to children in schools.
  • It is specially designed to support teachers and suit schools settings.
  • It works with councils, touring networks and theatre venues to support performances in a wide range of schools, and helps build audience interest in theatre across Scotland.

How can schools participate in Imaginate programmes?

Some of the resources are free to use while other (like the Festival and TiSS) require bookings. Contact schools@imaginate.org.uk or browse the schools section of the website.

Are there learning resources available for teachers?

All teachers can use Imaginate’s free digital learning resource onTAP which has lots of activities to facilitate discussions with children before and after seeing any show – not just Imaginate programmes.

There are also other resources associated with the Edinburgh International Children’s Festival which are provided by some of the performing companies and available for teachers to use pre and post Festival.

What are the benefits of bringing children to see theatre or attend the Festival?

1.    Relevance for the Curriculum

  • Provides rich, interdisciplinary learning experiences exploring storytelling, emotions and creativity (Expressive Arts)
  • Develops critical thinking, listening and communication skills (Literacy)
  • Increases empathy and social skills by connecting with characters and narratives (Health and Wellbeing)

2.    Equal opportunities

  • Reduces cultural and economic barriers and ensures access for those who might not otherwise attend
  • Creates shared cultural references between pupils
  • Helps young people feel part of wider cultural community

3.    Cultural enrichment

  • Exposes pupils to high-quality live performances
  • Broadens cultural horizons and understanding of the world
  • Provides joyful and profound experiences

4.    Skills development

  • Helps develop meta-skills including curiosity, creativity, focus and communication
  • Develops critical thinking through discussion of performances
  • Encourages listening, dialogue and reflection

5.    Social and emotional development

  • Helps support collaborative working amongst pupils
  • Improves communication skills and emotional intelligence
  • Increases self-esteem and confidence

6.    Inspiration and aspiration

  • Raises children’s aspirations and hopes for their future
  • Sparks creativity and imagination
  • Provides memorable learning experiences outside the classroom

Are there touring productions that can visit schools?

Yes, Theatre in Schools Scotland is a programme of acclaimed theatre and dance productions touring into schools. The programme, informed by teachers, features Scottish performing companies and artists specialising in theatre and dance for young people. Productions are designed specifically with schools in mind and are available throughout Scotland.

Practical Information

How can I contact Imaginate?

Imaginate staff can be contacted by email or by phoning the office on +44 (0)131 225 8050. All staff biographies and their contact details are available on the website.

How can I sign up for updates and newsletters?

To receive Imaginate newsletters, go to the sign-up page on the website and select what kind of news you want to receive. We send three different kinds of eNews:

  • For families – updates on the Festival (once a quarter between June and March and more frequently between March and the Festival in May)
  • For artists and industry professionals – updates on the Creative Development programme and the Festival (approx. every month)
  • For teachers – updates on the Festival (once a year at the time of the Festival schools launch)

Where is Imaginate's office located?

Imaginate’s office is located in Edinburgh (30B Grindlay Street, EH3 9AX). The Edinburgh International Children’s Festival presents shows in a number of venues across Edinburgh. The Festival hub (during the period of the Festival at the end of May) is situated in the Traverse Theatre on Cambridge Street (Edinburgh).

How can I support Imaginate financially?

As a charity (SC016437), Imaginate relies on the generosity of individuals, funders and supporters to carry out its mission.

  • Support Imaginate’s work by making a one-off or regular donation online.
    Your gift will enable children from a wider range of backgrounds to attend performances and participate in projects that will develop their confidence, broaden their horizons and give them hope. You will also be supporting artists to make innovative work for children, particularly artists who face barriers or whose voices are under-represented in Scotland.
  • Sponsor a project or event. To discuss sponsorship and corporate partnership opportunities please contact our Development Officer Ellen Wilson.
    By sponsoring Imaginate, you can align your brand with a world-class organisation, featuring a large, loyal family audience, strong local support and a global reputation for excellence, creativity and innovation.

Does Imaginate have current job vacancies?

Vacancies for Imaginate are advertised on the vacancies page. There are usually a number of temporary roles associated with the Children’s Festival which tends to be advertised in the Autumn, for a starting date between January and May depending on the role.

What are Imaginate's values and commitments?

Imaginate is a value-led organisation and this is integral to all their work, from fundraising to programme delivery. The values that they share as a team are kindness, equity, inclusion, integrity and courage, and they endeavour to ensure these are at the foundation of all their work.

Their mission is one of equalities, diversity and inclusion and at the heart of everything they do, is the passionate belief that children are a minority population and their rights need to be protected.

Their values and commitments webpage highlights some of the policies they have developed in line with these values, including anti-racism, accessibility, LGBTQIA+ inclusion, Children’s Rights and Green policies.